Avaaz, with a membership topping 40 million, is one of the princes of the clicktivist phenomenon. These virtual warriors for justice are everywhere and have been for a while, and once you somehow arrive on their mailing list you are going to be bombarded with their earnest updates until you find the magic unsubscribe button that sets you free. Their website looks like the frantic centre for some brilliantly synchronised social experiment of the kind Big Brother would be into if Orwell was writing his book now, and it offers this self-description:
Avaaz — meaning “voice” in several European, Middle Eastern and Asian languages—launched in 2007 with a simple democratic mission: organize citizens of all nations to close the gap between the world we have and the world most people everywhere want.
Which is mistily inspirational in a way that wins universal approval simply by its…
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